Thats why influencers that can reach high-earning audiences tend to charge more for their services. If you want to outsource your content marketing to an agency, this is how much you can expect to pay. For example, if you want an influencer to create a post with video content, they may charge an additional fee for creating the video. This pricing model tends to make more sense because its performance-driven, focusing on how your post will perform. Some influencers will charge more for content thats going to be reused. A 2017 survey from eMarketer found that UK marketers were willing to pay 1,203 ($1,581) for a micro-influencer (under 10,000) post on Instagram, and 60,476 ($79,528) for a celeb influencer (1 million followers up). The advantage is that Snapchat Storytellers doesnt charge a finders fee, unlike BrandConnect. This individual, trusted by the companys target market, can often influence shoppers to consider, engage, and use a business product or service. TD;LR: Monthly retainer rates are the equivalent of an average 1-3 days of work per month on a long-term ongoing basis. The partnerships we mentioned above can be used for both short and long-term influencer partnerships. It uses several factors, like your budget, target audience, and goals, to connect you with an influencer. How Much Does It Cost? So how much does it cost to run your campaign in-house versus hiring an influencer marketing agency? From flexible How many posts you want and if they include things like images, videos, and audio, How much effort it will require from the influencer, Where the ad will be promoted/cross-posted, Agency fees (if the influencer is with an influencer marketing agency), Some influencers might charge the same rate for the same type of posts no matter the channel it will be used on, but its much more likely that the rates will vary. As you can see, youll have to shell out big money for influencer marketing using YouTube videos though 2019s $6,700 is not the high point. Looking all the way back to 2016 since when Snapchat has endured several peaks and troughs (though 2016 and 2019 were both good years so hopefully theres some commonality) Captiv8 estimated a snap from an influencer with 3-7 million followers would cost around $75,000. What are the advantages and disadvantages of each? One of the best ways to determine if youre paying the right amount for an influencer is by, measuring your influencer marketing campaign ROI. For a bit of perspective, here are some potential prices for an influencer with more than 1000 followers: In some instances, this price point can vary. Instagram influencer marketing has become a key part of many brands efforts particularly when theyre aiming to target certain demographics. This data was gathered from a range of freely available sources and online pricing information, as well as confidential submissions from various UK based agencies and clients. While this partnership can work on nano-influencers or micro-influencers, influencers with larger followings are definitely going to expect brands to woo them a bit harder. Between $100 to $1 million per post, which is why youre going to need this influencer marketing pricing guide. 5 factors that determine influencer marketing agency pricing, Find the Best Influencer Marketing Agency, Data-Driven Influencer Marketing Services. Thats why prices for influencer marketing range from$100 to $1 million per post. Thinking of hiring a marketing agency but not sure about how much it will cost you? For instance, if youre partnering with an influencer on Instagram and want them to create a video post for their Instagram Story, they may charge a higher rate, especially if they follow the pay-per-post pricing model. In Q4 2020, the total value of Instagram influencer marketing reached $8 billion. The industry is growing at a CAGR of 43.2%. Nano influencers (less than 10,000 followers) can charge from $10 - $200 per post. How much do influencer marketing agencies charge? Not celebrities in the usual sense, in that their fame is inextricably tied up with the media through which they broadcast, rather than any specific discipline (not even socialite). Its a similar story at Goat. A. While every agency varies, this fee tends to include the following: In some cases, an agency will base their price on the number of posts you want. 2021 data from Influencer Marketing Hub gives you the Facebook influencer pricing range based on tiers. For flat fees, the average agency charge in the UK for paid social advertising is: 430 per day; 587.50 monthly retainer; 266 per campaign 49% of these companies kept their Influencer marketing budget on the level $10k and down, while other 23% spent up to $50k / year and about 9% were ready to spend more than $500k / year. More information can be found in our return return cookie policy. We wish we could say, "influencer marketing costs 1,294.28" but that simply isn't the case. Costs, in particular, are a dark area. How much do influencer marketing agencies cost? So, what are those key factors? Today influencers of all tiers have TikTok on their radar and many of them are successfully switched to it from other platforms and quite successful in showing what is possible when it comes to making a video ad viral. Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management. There are tons of influencer marketing platforms you can use to find influencers for your brand. In this estimation, you might expect to pay $60 per 1,000 unique views. Since more than 80 percent of consumers trust word-of-mouth recommendations, its critical for companies to build and maintain relationships with influencers. TikTok has many influencers who arent necessarily celebrities, but who still have tens of millions of followers. Remember that it will cost you more if the influencer has to create the content, too. charge based on video views (charging $50$100 per 1,000 views). A micro-influencer can deliver the same quality of content, as well as reach your target audience. This program, however, is limited to a select number of influencers and brands. When you hire a full-time employee to run influencer marketing campaigns for you, your monthly expenses could range from $3,000 to $8,000. Such timing allows us to see clearly how introduction of TikTok and the massive exodus of influencers from YouTube and Instagram to TikTok have changed the influencer marketing pricing landscape. It fits to what each brand needs.. Its often tied into other services such as SEO, PPC and more, but sold as one simple package. At this stage we might expect to see a spend of $25,000-$50,000 per influencer marketing video. There is no one size fits all approach when it comes to influencer pricing, but a lot of marketers will work on a basis of 80 per 10k followers. The more effort it takes to create the content youre asking for, the more you can expect it to cost. The total global value of influencer marketing in 2022 was estimated at $16.4 billion by Influencer Marketing Hub. Komodo, an agency with offices in the UK, US and Australia, usually sets its minimum spend at 30,000, though lower prices are available to clients who keep the agency on a retainer. It's a massive price range that challenges companies because a variety of factors impact influencer marketing prices. Sponsored content is an influencer partnership you can leverage whether or not your brand has a lot of content ready to share. You may even get your chosen influencer to agree to discounted rates for a longer agreement. Measuring ROI is frequently cited as the biggest challenge for marketers using influencer marketing. Chief executive and founder Jenny Quigley-Jones says spending in the sector has grown rapidly in the last two years. Top Celebrity Instagram post price, up to (in $M). The agency will typically charge a flat fee or a percentage of the total deal value. If you want to experiment with influencer marketing prices for Instagram, try thiscost calculator. Since these campaigns are promoted through social media, we work with influencers. If you want an influencer with 50,000 followers, versus 5000 followers, it will cost more. With anaverage of 188 million daily users, Snapchat provides companies access to a range of influencers. You may think that influencers with more followers are going to get better engagement rates, but thats not usually the case. In terms of formats, youll pay a premium price for a video somewhere around 50% more than you would for a post. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Several years ago influencer Cyrene Quiamco gave Digiday a slighter higher scale. Investing in this channel is now a prerequisite for the launch of a new product. When we reach 1 million its a bit more complicated, given the level of celebrity. This is standard economics: high demand leads to higher rates. The more you spread it out, the less momentum a campaign can really build up, he explains. A celeb snap would cost 52,702 ($69,414) not cheap, but also the lowest cost celebrity influencer marketing rate available in this market. To give you some perspective, in 2021 an average YouTube video CPM (cost-per-mile or cost-per-view) was about $27 per 1,000 views, so at that point it was about essentially doubling your expenses, if you decided to work with YouTube influencers, as opposed to running ads via the YouTube ad platform yourself. An Instagram rate sheet for posts in 2022. Were here to make that process simple with the Adzooma Marketplace. The upper limit of campaign spend, our sources tell us, is far more variable. The average fees for PPC services are 10-20% of your advertising spend. Generally we work with a monthly management fee for executing all your influencer marketing campaigns or with a % fee on influencers for a specific campaign. Comedian and actor Lolly Adefope commands a higher engagement rate than either of our two previous examples at 7.09% with 9,090 average Likes generated from a smaller follower base of 112,707. On Instagram, engagement can range from liking to commenting. Whenever you research digital marketing prices, whether for influencer or social media marketing, remember that you get what you pay for with these services. Some of our brands spend in excess of $10-15m a year. The agency typically works with 10-100 influencers on a given campaign, with the average work topping out at 50. In 2022, more businesses are using influencer marketing to generate content, increase brand awareness, increase audience engagement, drive traffic, and convert followers into customers. Generally, influencers with 3k to 10k followers on platforms like Instagram will charge 50 - 100 per post and the price increases as the followers increase. Influencer marketing can be right-sized to fit your budget, you just have to understand the basic factors that will contribute to your influencer costs. Say influencer, and most people at least for now will think of an Instagram influencer. This is when brands give an influencer access to their social media channel of choice. By using our website you consent to us using cookies. If we see those to whom we aspire to use certain products and services, then we want to use them too so we can relate to their experience and see how those products or services may fit our lives. Again we might speculate that it has something to do with engagement or sample size. how much time an agency can save your business here. Sponsored content is an influencer partnership you can leverage whether or not your brand has a lot of content ready to share. Hollywood action movies star Dwayne Johnson, who has 154 million Instagram followers, post on Instagram costs anywhere between $504k and $840k. Withmore than 1 billion daily active users, Facebook provides influencers and companies unprecedented access to consumers. An influencer marketing campaign on YouTube, for instance, will cost more than an influencer marketing campaign on Twitter. So at the end of the day, price points can only be fairly established on a case-by-case basis. An error occurred when getting the results. The companys platform is used by both brands and agencies, though advisory work typically comes from its Stagwell Group sister agencies. Nearly every agency has minimum advertising spend per client before they are onboarded. Stories are the cheapest, presumably due to their ephemeral nature. Adzooma Marketplace is where over 50,000 businesses & agencies come together to find their perfect digital marketing partner. A shoutout happens when you pay a user to promote your brand or product on social media. The price and target audience of your product or service can also impact your influencer marketing pricing. It starts with just $25 for a Facebook post from Nano-influencer and all the way up to Mega-influencer that would charge you more than $25,000 for posting about your product or service. We might assume this is a consequence of wider reach relative to the former, but lower required investment to produce content than the latter. For many companies, its also unnecessary to use an influencer that requires an agent. The other thing that has changed is the variety of creators, as millions of creators started their careers under global lockdowns. On average, influencers on Snapchat charge$10 per post, per 1000 followers. There are five influencer categories based on the followers number Nano, Micro, Mid, Macro, and Mega. We might note that, of the formats analysed by Izea, blog posts are the second-most expensive on average. You could do all of this yourself and theres no one going to stop you from that. As with all of these rather imprecise measures from WebFX, we might expect a good deal of variation if the blog draws on technical expertise, for example, naturally the price point will creep upwards. You can compare their costs, too, which can help your team make a decision. Includes everything in the standard influencer marketing Playbook, plus a 30 minute consultation with an Influencer Marketing Subject Matter Expert. Quite a bit, too, since youre essentially asking them to give up other potential income. Hence, the name influencer. Instagram and Snapchat, for example, have the same average costs. Ninja Outreach has three core plans: Flex for beginners: $389/mth or $155/mth billed annually; The result is usually increased brand awareness and leads. 2019s figure of $1,442 represents something of a levelling out for now, at least, this is how much marketers are willing to invest in this form of influencer marketing. This is largely based on how many followers or subscribers the influencer has and how many they have the potential to reach. Its a massive price range that challenges companies because a variety of factors impact influencer marketing prices. How much does influencer marketing cost? And whats the minimum your brand will have to spend to see results? Influencer Marketing There are generally three approaches you could take if you wanted to engage in influencer marketing: Organic - you search for and build relationships with influencers yourself. Her pricing model seems set a little below others we have seen, with economies of scale applying for more involved campaigns. Some common goals are improving brand awareness, increasing social engagement, and making more sales. Its possible that you might choose an influencer that your competitor wants to use, too. Thats because by partnering with only your company, an influencer turns down other sources of revenue. and the tactics youll be using to get there. Note: these are just averages and dont take into account the hours or particular offerings that an agency might offer. You can opt out anytime. Hiring an agency will save you this time. As Adzoomas Marketing Product Expert, Im used to writing all the nitty-gritty details about PPC and marketing. Influencer marketing & costs Agencies can also use an influencers average number of views as a pricing factor. Just search for the service you need and well bring back a list of trusted, high-quality agencies, freelancers and more that are ready to work on your next project. Investment has been on the rise. Influencers with more than one million followers can abandon that price point easily. With more than 25 years of experience and more than 500 award-winning team members, WebFX is a trusted partner for influencer marketing. We start with a section looking at the size of budget marketers have put aside for this form of marketing, giving an impression of how much money is moving around here.