Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. Published on February 05, 2021. The black pill truth, optimism is great but the reality is here. Five corporate approved pieces of signage in lobby. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. Wrong. Im tired of having all the diversity being shoved down my throat. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! I have cancelled my AMEx card. Its so stupid. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. Of course you are wrong. Ensure your marketing team is rich with diversity. Well that thought lasted about a minute because now that is probably the most common representation you see on tv ads today. (Hello, New Jake from State Farm.). dumb commercials are not necessarily a bad thing. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. Or men like my husband who isnt lazy and isnt a criminal? I guess if you have to have a man in the ad, God forbid he be white. B. some bigot dropping hurtful or played-out tropes on Reddit? The need to check boxes has destroyed any sense of creativity within our culture. Perhaps Twitter did you a favor, Anonymous. The only thing I can guess is advertisers are trying to social engineer society. We will never be rid of it. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. . Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Powerful words, Will. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. Just an FYI. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. Thanks, Kinchan. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. Dont be obtuse. Thank you! I think another reason companies are doing this, is because they are trying to change the Black culture. Amen! And sorry, they were NOT rich white guys. Its pretty funny because my husband and I were just talking about this the other day. We are headed in the same direction. But the point is in The Cranky Creatives response, which is spot on. . I just press the mute button and minimize the picture in the corner of the screen until it is over. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. For example, how often do you see a father and son interacting in a commercial. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. And can you imagine if there were commercials promoting white only banks?? There is absolutely nothing fair about not using black men and black women as a family unit along with their children. For example, the black kids who beat up the conscientious black student at school for acting white.. Generation to generation. But plenty of great players who were also well loved have had a final match prior to retirement. Teaching that erotic lust and egoism is the highest achievement of mankind. Even more so with people of color!! Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. Call me crazy. I totally agree and you would think that white people are completely ignorant of what is going on. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. I noticed that as well about the lack of mention of race in news articles about crimes committed. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. Yes! 5% are other religions. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. I feel like someone is trying to brainwash America. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. Its nice to see that others also notice and disapprove. Some people actually realize advertising is, and always has been, bullshit anyway. We expect this from brands (like PETA) whose missions are tied closely to such issues. Are blacks clamoring to work in advertising? The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. I havent had a commercial audition in months. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. Read about them. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . It is self preservation! The foreign-born population was only 5% in 1965 compared with 14% today. Explaining why many of our business leaders and politicians are in favor of these things. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . My problem with reparations is that it is not needed. Individuals with negative motivational values are in fact dangerous regardless of their skin color! Is it any wonder there is less racial harmony now? Inclusive Marketing Statistics: 36 Eye-Opening Numbers That Prove Its I see youve done your research. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. There are WAY TOO MANY FOLK EARNING their LIVINGS! Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. Dont even get me started on Disney! What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. I cant help but notice the blatancy of this and it feels so forced and ingenuine. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. You cant change chromosomes. because thats racist.. I feel advertising should be proportionate with the population. blacks commit crime at higher rates What Is Forced Diversity, And Why Is It Controversial? Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. They dont and they shouldnt. If you find it annoying, its because its not representative of reality. Who comes up with the best inventions and breakthrough technologies? An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. We all have different backgrounds that make us who we are. https://en.wikipedia.org/wiki/Sister Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. This is planned cultural change to foment divisionand it seems to be working well for them. I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. In advertising, as in culture, the US still struggles with diversity Hi, James! A large percentage of the tv commercials are of course pushing social justice of one sort or another. Diverse thoughts are contagious, and they add significant value to the ideation process. I just turn the sound down and walk out of the room. Inclusion comes naturally when your company lives it. Once the Romans went down that path their society began to fail. Where are the Asians? Diversity in Advertising: A Guide to Inclusion - Maryville Online Expert Panel, Forbes Communications Council. But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. Anyone with healthy self-confidence does not require the culture to prop up their egos. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. All of this is was clearly agenda driven coverage. I completely agree with everything in the article. I feel that pushing this agenda has given the blacks an over inflated sense of self worthin that instead of taking a productive place in American society it has just emboldened them (blacks) to riot, burn, smash and grab, accost, push people into train tracks, attack people on the street, carjack, murder, and a myriad of other crimes and not be punished for it. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. I think we need a diversity team to fix these glaring problems, stat. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Certainly, hockey is expensive. If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! Im all for diversity but like the author points out, the numbers dont reflect reality. I am just sick of all this CRAP being shoved down our throats. We are living the nightmare of Atlas Shrugged whodathunkit? I cannot stand the commercials and do feel insulted by it. It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. Corporations ran the world and kept people controlled with mindless TV as one mechanism. 5% dont practice any religion. In fact they are disrespecting them at every turn. Maybe thats the case with Gain laundry detergent? Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . Liberals. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Its true. Want to know where this is really coming from? That platform is nearly as bad as Facebook in its censorship of free speech. Not only that, but I see very few women who look like me. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Diversity of All Kinds: What US Advertisers Are Still Missing It would seem that racism is alive and well, and Im not just talking among white people. Every soldier, police officer and fireman knows this. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. One would think the population in America is majority black, with a handful of white women, and very few white men. Advertising is just the tip of this rather large iceberg. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. Everyone knows that representation is important. Why Is Diversity Important In Advertising? | Channel Factory TV is unwatchable now, its vile. Why Prioritizing Diversity is Key in Connected TV Ads And dont get me wrong. Is it just me, or is the world falling apart? In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. Diversity in Advertising: Where Are We Now? - ClickGUARD Let it be done by nature. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. (Thats got to be by far the most unrealistic thing Ive seen all day. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. theres no such thing as reverse discrimination. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Does that represent the true numbers of passengers or the target for airline passengers? When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. About 20 minutes worth of commercials where white people are degraded. Their findings show 73% of casts/actors are white. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. Lgbtq is crossing the line. Etc. Ive never gotten that impression. Sorry, but the black guy in the star wars wasn't such a good actor. Hey, Robert, youre going to love this. I noticed the shift in black over-representation all the way back to the Obama years. Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. are there no non-black actors applying for a paying gig to be in Gain commercials?