Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. The look on her face when you surprise her with Retired football players participating in commercials: priceless. Alex Smith, the first overall Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. The best NFL Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. She provided much information for this column. Who would've known "Beast NFL Players | Past & Current NFL Players | NFL.com Same thing goes for that money Namath says could go into your Social Security account. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Heres Why You Dont See NFL Players In Beer Commercials That is, which personal, professional, athletic, on-and off-the-field qualities of the consensus top-10 NFL QB legends since the 1966 AFL-NFL merger (no leather-helmet guys) cross-pollinate with the most successful agencies? Papa John's TV Spot, 'Go Two for Pizzas' Featuring Peyton Manning, Visit California TV Spot, 'Average Joes' Ft. January Jones, William Shatner, Skechers Relaxed Fit TV Spot, 'Country Fair' Featuring Joe Montana, Skechers Relaxed Fit Shoes TV Spot, 'Relaxing' Featuring Joe Montana, Papa John's TV Spot, 'Super Bowl 2015 Free Pizza Promo' Ft. Peyton Manning, AT&T Wireless TV Spot, 'Herencia: Gratis Samsung Galaxy S23' [Spanish], This site uses cookies to provide you with a great user experience. Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. Other than the stars listed above, its hard to recall defensive players getting as much air time as those on the other side of the line. Be warned, these are butt fumble bad. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. Lucrative sponsorship deals with giants like Gatorade, General Electric, Nike and (to a lesser degree) Sprint and Panini America, have made Durant the No. Not only is he able to catch small objects while talking with Jay Harris, but he even manages to catch a cheerleader who falls into his lap. Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Their cerebral approach was defined perfectly by the legendary self-promo headline: "A New Advertising Agency for Companies That Would Rather Outsmart the Competition Than Outspend Them." In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. EDO used this example: "For State Farm, when Aaron Rodgers and Patrick Mahomes are featured in the ads during a game they're playing in, there's a huge boost in excess performance on a per person basis of people searching for State Farm. At the age of 40, which is ancient for anyone not named Tom Brady. And they just keep finding new, unconventional ways to, like Brady, keep winning with less. A little game to kick off the NFL's 100th season. 34 highest paid athlete in the world. Commercials He's got deals with Powerade, Foot Locker, 2K Sports, Skullcandy and Wilson Sporting Goods, and in 2012 he signed a $260 million contract with Adidas. Troy Polamalu's Hair Had List of Every Player in the NFL 100 Commercial All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Larry Fitzgerald has proven to be one of the elite wide receivers in the NFL due to his ability to catch every football that is thrown off him. Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired And like Brady, the unwavering standards of the Portland mothership has, by osmosis, made its "teammates"global officessuperstars by association. This one's pretty simple. ", Added Rosner: "He's fun, and he's not afraid to do silly things; to be the punchline of the scenario. In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson watches a game on TV and comments that the receiver is one of the strongest he's ever seen. Despite a prolific college career as one of the most decorated QBs in Big Ten history, in the 2001 NFL draft he was dinged as being too small ("only" 6 feet even) from a very good but not perennial juggernaut football school (Purdue). It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. Michael Berg | Icon Sportswire | Getty Images. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. All of the Celebrities Starring in 2021 Super The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Plus, the average yearly coverage limit of Advantage dental plans ranges from about $1,000 to $1,300, according to the Kaiser Family Foundation. You want to be great? Or Prudential "Day One." Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. But he's also appeared in commercials for ESPN, MVP Baseball, Wheaties and Dove in the last several years. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. Woods has also appeared in commercials for ESPN. the Latest PCH TV Commercials 3 on this list. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. Ranking the Top 10 Commercials Featuring Current NFL Players That includes more than 100,000 of us in Orange, Ulster and Sullivan counties. J.J. Watt is becoming the next Peyton Manning. A bit of a darkhorse candidate, admittedly. But in the '80s, he did one thing better than anyonepass. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. So he would be: Why? These are commercials featuring players pitching non-sports related products. There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does. His "discount double-check" commercials have proved especially popular. Heat superstar LeBron James may have taken a pay cut to play alongside Dwyane Wade and Chris Bosh in Miami, but he more than makes up for it with the massive amount of money he brings in through a plethora of endorsement deals. Think that's an insult to now mid-50s Alex and the gang in Boulder? Please type in a players name or click on one of the links below. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. But because, like Montana's 16-year career, the 30+ year-old GS&P's "career" has also included endless, highlight reel-level work like "Got Milk? Prolific passer. Or Honey Maid "This is Wholesome." Thats changed lately as superstars like Clay Matthews, J.J. Watt, and Richard Sherman have emerged as excellent pitchmen. Theyve also enlisted the help of several former NFL greats, including Peyton Manning, Jerome Bettis, Teddy Bradshaw and retired New York Giants legends, Eli Manning and Victor Cruz. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. However, upon second thought, he wonders Follow me on Twitter if you'd like. EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. However, he wasn't her first football playing love interest. Or Sarah Silverman "Great Schlep." It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. Seriously. Have you seen the latest PCH TV commercials starring Terry Bradshaw? comedy as Marino was with his deep ball. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. Wieden, at least from my outside POV, also still acts like thatlike it's '82, they're just a skinny, flat-footed agency still trying to get a shot at the bigtime. Former players find new football life in commercials, movies, TV He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. The Last Decade: Where Are They Now And while the dental and vision coverage of Medicare Advantage plans sounds great, some plans in your area may only include routine visits, not more expensive items like dental implants and eyeglasses. State Farm did not immediately make a spokesperson available for this article. Not much of a surprise considering he's the face of the NHLeven if you hate him. And then there is Joe Namath selling pantyhose. "They've hit on the right guy," Rosner said of Progressive's investment in Mayfield. And according to advertising metrics data firm EDO, insurance ads in NFL games featuring the player outperform other ads. In 2012, 76 percent of his earnings came from his sponsorship deals. But the size, versatility and stealth that made Young a killer is also on BBH NY's side. Follow @blamberr. What Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. Brees started out a bit of a misfit. Why? Rodgers' commercial was one of the more memorable television appearances in recent memory. He remains an advertising staple for Nike, EA Spots, Kowa, Upper Deck, NetJetsand Rolex. He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. But that doesn't mean he's given up on the endorsement game altogether. Probably because he's running out of room to keep all that money he and the wife are bringing in. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). (Inside football joke.). Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). I grew up, and remain, a diehard New England Patriots fan. And on and on. 9 highest paid American athlete in 2012, and more than half of the almost $30 million he banked came from his play on the field. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. The browser you are using is no longer supported on this site. The massive contract extension Blake Griffin signed with the Clippers in 2012 will put him among that lucrative group from 2013 on. Everything referencing her annual income was the combined total of race winnings and endorsement earnings. Hes not everybodys favorite. As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. Scott Rosner, sports management program professor at Columbia University, called it a "watershed" moment for insurance firms advertising in sports. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. Tables Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Who knows how much money there is in swimming alone? And that is, of course, a Coke. Overall, Kobe outearns LeBron by about $4 million per year. Maybe he wasn't as "sexy" as some others, but for years he outright baffled the competition. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative Cameras must show field goal attempts, so Allstate won. With plenty of commercials featuring these NFL stars over the years, there are a few that have stood out of being the best on television. Prior to the 2014 Super Bowl, Duracell released a highly successful commercial featuring Seattle Seahawks Derrick Coleman, the first deaf offensive player to ever play in the NFL. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). The track record and respect are lasting. This was Aaron Rodgers' first main commercial, and his "Discount Double Check" dance has carried to the football field, on television, and even on the basketball court with Knicks guard Steve Novak. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. Dinner for two at that swanky restaurant: $300. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. We want to hear from you. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. Check out our FAQ Page. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. He's the only NFL player the firm uses in its sports marketing campaigns. Elway was the first quarterback I ever remember refusing to play for the team that drafted him, the Baltimore Colts. Here are three quick takeaways from the open 15-minute session of practice: New Florida QB Graham Martz on target. 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. And he actually met his girlfriend, model Kate Upton, while shooting a commercial for MLB 2K12. Charney said Mayfield is unscripted when shooting. California boy Elway didn't want any part of that East Coast trainwreck. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. Former NFL players tackle many different fields, like "Good Morning America" host 25 Athletes Who Have Been in a Million Commercials Last year's event drew over 100 million total viewers for Fox Sports. When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Perhaps because he doesn't rank among the top earners in sports. Can't argue with Joe, arguably could be No. Submissions should come only from actors, their parent/legal guardian or casting agency. "We're going to run heavy this week," Charney told CNBC on Thursday of the company's plan to run Mayfield's Progressive ads across networks, especially ViacomCBS. So, Favre would be: Like Favre, CP+B started in the south (Miami). The Jets QB was part of the first generation who saw athletes selling products like they do today. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. He even won a Super Bowl as a general manager with the guy who's No. The greats take it as an article of faith that the best is yet to come. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. Those pitches, which also flood our mailboxes during this enrollment period that ends Dec. 7, complicate what can be a mind-boggling array of insurance choices. But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. Its about how you come back from a bad play or the hardest year ever. Led Dallas to five Super Bowls, winning two. Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. Mayfield helped the team win its first postseason game since 1995, after beating the Pittsburgh Steelers last weekend. A Division of NBCUniversal. The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. Sign up for free newsletters and get more CNBC delivered to your inbox. Hes probably the most prolific pitchman coming out the NFL. 1 QB of all-time. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Jessica Simpson is expecting her third child with retired football player Eric Johnson. commercials Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. And Mahomes is racking up newer deals as his spotlight continues to grow. In 1983, when Elway was drafted No. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. The fact that she earns nearly 35 percent of her income from her performance on the court makes her unique among other female top earners. Kurt Warner, Steve Smith Sr. and Adam Thielen break down QBs and WRs live on the field. Nope. What would that look like? Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. Over the years, they've cranked out amazing work for big brands like Sony PlayStation, Google, Amazon, Axe and Macy's, and challenger brands like Seamless (now part of Grubhub) and most recently FanDuel. That's partly why I'm much more of an NFL guy. Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). So heres to the greatest player we dont know yet, the greatest play we havent seen, the greatest beer you maybe havent tried and the greatest year thats still ahead of us.. But I couldn't give Montana the nod because What, you didn't think Brady wouldn't be my top choice? Plus, unlike original Medicare, you may need prior approval for coverage of a medical procedure or equipment such as insulin pumps. Has any athlete in history even come close to the dominating advertising presence of Peyton Manning? Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. Hes a charismatic person, has a terrific presence, and the camera loves him. Mayfield's Progressive spots should generate more attraction, especially in an AFC Championship week. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. And he doesn't take himself too seriously.". 2023 CNBC LLC. In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. As for those meals and money Joe Willie is pitching? football With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. 1 overall out of Stanford, the Colts sucked. Long-time Yankee Derek Jeter may be pushing 40, but his advancing age hasn't been pushing down his earning ability. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. Crosby has lucrative endorsement deals with Reebok and Gatorade in the U.S., as well as deals with Bell Canada and Tim Hortons in his native Canada, all of which he's appeared in commercials for in recent years. This time, they are bringing a friend. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Why do marketers love to play the fame card in their advertisements? Woods' cheating scandal and the extended drought between majors that followed haven't hurt him much in terms of marketability. But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. The firm, used by top networks to help track engagement around ads, told CNBC campaigns featuring Baker Mayfield, Aaron Rodgers, and Patrick Mahomes outperform other ads aired on TV networks. Watch Joe Montana's 2021 Super Bowl commercial for Guinness ", Budweiser frogs/lizards/donkey, Adobe's "Dream On" and countless others. National championship at Notre Dame. Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. All other NFL-related trademarks are trademarks of the National Football League. Or Puma "After Hours Athlete." Not since Tarkenton and Favre had there been such a true double threat. Reality Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Here are three quick takeaways from the open 15-minute session of practice: New Florida QB Graham Martz on target. Super Bowl MVP, 12-time Pro Bowler, a Comeback Player of the Year, and coming off a season throwing 32 touchdowns to only 5 picks, Brees seems to be improving with agejust like: Once given up for dead like Brees and lumped in with other monolithic, legacy network agencies, IPG-owned FCB has made its own rousing comeback, boasting eye-popping stats for Burger King's "Whopper Detour" (FCB New York) and Glad "Torture Tests" videos (FCB Chicago); new-biz wins like GE Appliances, Kleenex, Hotwire. Your California Privacy Rights/Privacy Policy. Or Newcastle "If We Made It." And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. But considering her average finish in NASCAR races, it's safe to say that the vast majority of Patrick's wealth is derived from major sponsors like Coca-Cola, GoDaddy, Nationwide Insurance, Chevrolet, Peak Antifreeze, and Hot Wheels. Uber Eats TV Spot, 'Undersharing' Featuring Marshawn Lynch And history suggests insurance in sports marketing works. Also, Mahomes and Rodgers are the new faces of the NFL, replacing Tom Brady and Drew Brees, who play in their matchup on Sunday.