Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. How K-Pop Took Over America: A Timeline - Nylon Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. The K-Pop wave has been well documented in the United States. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Japan, the second largest music market after the United States, has a massive K-Pop following. How old are K-pop fans? - Quora Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. 'They use our culture': the Black creatives and fans holding K-pop When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Business opportunities soon followed. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. You need at least a Starter Account to use this feature. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. What Kind of K-pop Fan Are You? (Updated!) - Kpop Profiles And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. They appoint South Korean stars as brand ambassadors . just 24% belonged to that demographic when tickets to the Map of . "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. (image via Vivid Seats) Vivid Seats also notes . Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. (2020). This is consistent across both Instagram Followers and YouTube Views. Happy reading! As for gender, female respondents dominate the survey results with a total of 94.58%. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). The K-Pop wave has been well documented in the United States. In addition, regardless of the fans demographic such as religion . While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The money is mostly obtained from parents or working part-time jobs. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. account, CJ, says that there is a team of seven people who run the BTS on Billboard! (Fans voted by tweeting the hashtag #BTSBBMAs. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. (February 25, 2020). BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Are K-Pop fans living in the West mostly Asian? - Quora This is to be expected given the size, diversity, and cosmopolitanism of these two cities. K-Pop Activism and U.S. Politics, Explained - Vulture K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. We at Brandwatch love data, K-pop, and we definitely love BTS. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Get full access to all features within our Business Solutions. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. If you are an admin, please authenticate by logging in again. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. BTS always seem to do better and better after each comeback, especially on the charts. FYI, this is . We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. You need at least a Starter Account to use this feature. rollingstoneindia.com/art-korean-music-videos/. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Yet K-Pop has made great strides in bridging the cultural divide. Finally, audiences who are 55 years old and above make up 2% of site traffic. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Success! The Western Hemisphere: K-Pop Consumption and Engagement. How K-Pop Fandom Operates as a Force for Political Activism - Time Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Why K-Pop Marketing Strategies Are Taking Over - The Influence Agency We believe this is somethingthat should be reflected on the charts.". We also offer combined rates with MusicThinkTank. Engagement performance compares an artist's performance to other artists who have the same reach. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. This is a BETA experience. [PORTABLE] Kpop-fan-demographics - Weebly In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Kpop Group Gender Balance Question : r/kpophelp - reddit Does It Really Matter If A Lot Of BTS Fans Are 'Little Girls'? - ED Times From new album releases to concert coverage, our site has it all. They run fan sites, create self-designed band merchandise and produce. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. 7) when looking at Instagram Followers. First was the young, diverse, and digitally native Generation Z coming of age. Contrarily for males, the money that they spend is around $50 to $100. A Medium publication sharing concepts, ideas and codes. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. K-pop Radar talks "Fandom Data" and how they measure artist popularity Profit from the additional features of your individual account. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Meanwhile, all transgender respondents with a total of 4 people come from the US. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. K-Pop itself has been crafted with the goal of accessibility in mind. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. You can only download this statistic as a Premium user. #KpopTwitter reaches new heights with 7.8 billion global Tweets For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. So how do they do it? This statistic is not included in your account. 28 Feb 2023 06:29:24 Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. First was the young, diverse, and digitally native Generation Z coming of age. Yet K-Pop has made great strides in bridging the cultural divide. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. How K-Pop Stans Became an Activist Force to Be Reckoned With Get full access to all features within our Business Solutions. statistic alerts) please log in with your personal account. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. There are also historical and economic ties with the region. In Korea, Kpop (both male and female groups) are largely made up of female fans. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. (Photo by Jordan Strauss/Invision/AP). For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. This number was for those searching for a ticket to a BTS concert on the ticketing website. Participation is voluntary and all information is confidential. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Korean Foundation for International Cultural Exchange. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. K-pop fans are now even making fan videos about Anonymous itself. Create an account on our community. Korean Foundation for International Cultural Exchange. K-Pop's recognition of Black Lives Matter - The Washington Post We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. As for the occupation, most of them are students followed by nurses or caregivers. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Check out our five best free-to-play Kpop games made especially for KPop fans. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Please create an employee account to be able to mark statistics as favorites. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. So, whats the most favorite K-pop group based on this survey? Following them, there are 35% of the respondents believe K-pop is time-consuming. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Lalu, benarkah fans Kpop terbesar ada di Indonesia? So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Business Solutions including all features. K-pop is a genre of South Korean popular music. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). "BTS always seem to do better and better after each comeback, especially on the charts. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Who likes BTS? A survey of 400,000 fans around the world compared tothe number of followers that artist has. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers.