"I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Willam wears Coverboy Lip Varnish in TruBlu. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. On men and makeup: CoverGirl announces first 'CoverBoy' CoverGirl names makeup artist James Charles its first cover boy Use of this site constitutes acceptance of our This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. The Best White Eyeliners for Brighter and Bigger Eyes. Their prices range from $10 to $18. I purchased a glitter and a .more. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. The actor describes Harry Styles as "a very kind guy.". The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Your California Privacy Rights. Photo: Courtesy of Coverboy. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Meet CoverGirl's first-ever CoverBoy, James Charles. See more ideas about james charles, covergirl, makeup. Are gender roles relaxing inthe world of makeup? Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? "There's something there for everyone. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. In the week since, he lost millions of . Evan Ross Katz. Thats right, I am a new CoverGirl.. Take our 'parent company' quiz! "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. coverboy makeup name change The TikTok-Viral Dyson Airwrap Is Back in Stock! Im still confident as a boy and I will always be a boy. CoverGirl has announced its first ever CoverBoy. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. SPOILER, I looked sickening. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. . "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "We support anyone and everyone who wants to express themselves with makeup. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. 2023 Cond Nast. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today Charisma, Uniqueness, Nerve, and Talent, anyone? Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. James Charles Dickinson is CoverGirl magazine first CoverBoy. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Were the bran muffin of journalism. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Press question mark to learn the rest of the keyboard shortcuts No one, that's who. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Jaleesa M. Jones . Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. The singer reveals how grueling life was on the road. Why start a makeup line now? "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Start here with our favorite contouring palettes for highlighting and sculpting. And with that newfound influence, that generations values are becoming increasingly visible. And that's exactly what Roncal is bringing to the table this week. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". We are trying out Willam's new line of makeup Coverboy. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. 28,431 views Sep 27, 2019 Does Coverboy cover boy? Oh, and he just became CoverGirl's first ever CoverBoy! Who needs rainbow highlight when you have this? "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. I've Been Single for 8 Yearsand I Blame My Makeup. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. I can't wait to see where this opportunity takes him! Barbie ad stars a boy for the first time. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Charles expressed his excitement for his new gig on his Instagram and Twitter. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Vote for your favorite beauty products now! In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Did You Hear "Did You Lotion" Growing Up? Is Skin Cycling the Secret to Better Skin? Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. This content is imported from twitter. 2023 BDG Media, Inc. All rights reserved. Covergirl. All rights reserved. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Our work isn't possible without your support. James Charles is no exception. It has to stop. You dont have a Christian Science Monitor Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. GET THEM HERE! French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Or feet. But will more men follow his lead? Use of this site constitutes acceptance of our Hope youll give us another try and check out some other articles. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. The model also addressed men profiting off her body. We want to bridge divides to reach everyone. Who is the 17-year-old YouTuber? It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. subscription. The transformation will take your breath away. The end of gendered toys? James, who first earned. TRYING COVERBOY MAKEUP BY WILLAM | JAYMES MANSFIELD - YouTube Does Coverboy cover boy? Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? User Agreement and Privacy Policy and Cookie Statement and "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. I love being extra pic.twitter.com/7Qu1yu8U2P. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Companies can also win over younger audiences by making social statements. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. In the company's 55 year history, there has never been a male star in one of their campaigns. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. By continuing to browse the site "James Charles is no exception. "Just fingers. You read that correctly: The newest CoverGirl is a boy. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. "It just feels like something you want to wear.". "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". log out. Hear about special editorial projects, new product information, and upcoming events. Of course, Willam's been beating his face for ages. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary .